Coined in the aughts, Afrobeats (with an “S”) is similar in name to the Afrobeat music popularized by Fela Kuti in the 1970s, but is distinct in its more modern origin and flavor.
Over the years, the kind of music they were promoting has become known as Afrobeats, a term that describes the most popular music coming out of West Africa. “This was before we started having blogs coming into the game,” he says.
“It was obvious that were craving their own, because that’s one of the ways they could connect back home,” says DJ Neptune, one of the earliest members of the coalition. These were tunes with elements of electronic and dance music set to African percussion, as well as including hints of highlife, dancehall, hip-hop, and R&B - origins traceable across the spectrum of Black expression. Their mission was to promote the kind of music that was popular in West Africa at the time, by acts like P-Square, 2Baba, and D’banj.
The group comprised artists living in the country as well as in the growing diaspora around the world. In 2006, a crew of young musicians from Nigeria set up the Hottest Coalition of Nigerian DJs.
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